Clare Capital Blog

Congratulations to Mindscape (Again!)

Congratulations to one of our clients Mindscape for winning the Hi-Tech Start-up Company of the Year award at the 2015 NZ Hi-Tech Awards. This tops off another fantastic year for Mindscape, winning their second award at the NZ Hi-Tech Awards in as many years after taking out the Innovative Hi-Tech Software Product in 2014.

Mindscape were also nominated for the Innovative Hi-Tech Software Product award at the 2015 NZ Hi-Tech Awards.

Clare Capital is very proud of your achievements so far and look forward to where the business is heading.

Pushpay Equity Research

Below is a series of Equity Research pieces that Clare Capital has released on Pushpay as part of its mandate to produce reports on a periodic basis.

Pushpay provides mobile commerce tools that facilitate fast, secure and easy non-point of sale payments between consumers and merchants. Pushpay services three target markets: the Faith Sector; Non-Profit Organisations and Enterprises.

February 19, 2015: Clare Capital – Pushpay Holdings Limited – A SaaS play which makes donating and paying easy

April 28, 2015: Clare Capital – Pushpay Holdings Limited – Research Update

June 10, 2015: Clare Capital – Pushpay Holdings Limited – More than a pure SaaS play

July 16, 2015: Clare Capital – Pushpay Holdings Limited – $1m to $10m ACMR in less than 5 quarters

Tweets from MYOB Prospectus

On the 31st March, MYOB lodged its initial public offering (IPO) prospectus with the Australian Securities and Investments Commission (ASIC) for a listing on the Australian Securities Exchange (ASX).

As MYOB operates in the technology space and given Clare Capital’s past and current work with one of its competitors, Xero (NZX:XRO), the firm sent out a series of tweets regarding some brief analysis on MYOB’s Prospectus.

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Clare Capital Research Report on Pushpay Holdings Limited (NZX:PAY)

Pushpay Holdings Limited (NZX:PAY) – A SaaS play which makes donating and paying easy

Pushpay Holdings Limited (PAY) provides mobile commerce tools facilitating easy payments between consumers and merchants. PAY services three target markets: The Faith Sector; Non-Profit Organisations and Enterprises. Currently, there is considerable focus on the US Faith Sector, with plans to further expand into other jurisdictions.

PAY operates under a Software as a Service (SaaS) business model where the customers/merchants pay a monthly recurring revenue for access and use of the centrally hosted software. This SaaS business model is beneficial to both: The Company; and the customers/merchants. The Company benefits from strong monthly recurring revenue streams and the relative ease of scalability, the customer/merchant benefits from lower up-front costs and by subscribing to a product whose up-keep remains the responsibility of those who developed it.

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Clare Capital advises Heyday on majority sale to WPP/JWT

Clare Capital was the financial adviser to Heyday on their majority sale to WPP / JWT a global advertising and branding company based in the UK.

Heyday (formerly Doubleclique) is a Wellington-based digital design agency.  Heyday’s full range of digital design services includes:

  • Insight – marketing and audience research, digital strategy, proposition design, content strategy and technical architecture.
  • Ideas – conceptual & prototyping, digital content and communications, social media marketing.
  • Design – visual design, UX and interaction design, rich media.
  • Delivery – website development, web application development, search engine optimisation, search engine marketing, mobile application development, project management, copywriting, digital video production.
  • Improvement – analytics and measurement, support, training, performance optimisation.

The Founder’s Guide To Selling Your Company

Through our M&A experience and capital raising, we think this article hits the nail on the head in terms of how Founders should be thinking about selling their business. Moreover, it does not necessarily relate to just start-up tech companies, but provides an overview of the process for entrepreneurs if you are thinking about selling your company. It is definitely worth a read.

Clare Capital advises Environmental Offshore Services on their sale to SLR Consulting

Clare Capital was the financial adviser to Environmental Offshore Services on the sale of the business to SLR Consulting.

Environmental Offshore Services (EOS) was a Nelson-based company specialising in offshore oil and gas environmental regulatory regime consultancy. EOS was owned by founder Dan Govier. Services include:

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Disruptive Innovation

If you haven’t read Clayton Christensen’s The Innovator’s Dilemma, it’s well worth a read and is the basis for this short blog post – providing far greater detail than that presented below. Here we are simply seeding the concept of Disruptive Innovation and how we believe it applies to the SaaS business model.

In a very stylistic view there are two key types of business evolution: Sustaining Innovation – incremental improvement of an existing product or service providing better value for the customer, and Disruptive Innovation – radically different perspective on innovation providing the market with something different from what might be expected by default.

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Dashboard Reporting

Traditionally financial modelling produces a series of forecast financial statements supplemented with industry specific metrics which management and investors use to analyse future performance. This information can become quite detailed and to support ease of understanding a “Dashboard” presenting summary information is often included as a reporting tool. The concept behind the “Dashboard” is to present a concise (relatively) uncluttered overview of the model outputs to aid decision making. The dashboard often includes a simplified set of statements, metrics and charts to present time series metric information.

We would like to suggest two additional charts that help to visually explaining the financial situation and performance of your business; 1. Hotspot Charts, and 2. Visual Income Statements

[Note: the information presented in the charts below is all from a fictional SaaS company, Company X with no relationship to any actual company performance]

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CAC Months of ARPU

A mash of two SaaS acronyms – CAC being the cost of acquisition and ARPU being average revenue per user; produces a metric which represents the time to payback the initial outlay in acquiring the customer. A simple example, it costs $250 to acquire a SaaS customer via marketing and sales costs (CAC) for a future monthly revenue of $50 (ARPU), in this case it takes 5 months of revenue to repay the outlay (i.e. 5 months of ARPU). The lower the CAC is relative to ARPU, the sooner the customer becomes profitable (assuming cost to serve or CTS is lower than ARPU – if it isn’t perhaps it is time to revisit the business plan).

Within SaaS companies, payback time (i.e. CAC months of ARPU) is a key component of the business’s success. SaaS companies tend to chase growth and customer acquisition in the near term as a pathway to adding long term value. This feature has significant implications on the company’s near term profitability, cash flows and therefore cash requirements – a large CAC months of ARPU results in a large near term expense taking a longer time to repay, therefore requiring significant cash to cover this expense.

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